Planet Ü · Austin, working worldwide

Everything can be copied,except you.

Planet Ü is an identity, authority and Visibility Hauss for founders whose work has outrun the way the world sees them.

In plain terms: an Identity Session that finds your story, then editorial portraits, film, a produced interview and published features, built as one body of work.

A woman standing in the sea under a grey sky, photographed by Dauss MillerPlate I · Editorial, on location

The gap nobody names

The right rooms don't know you yet.

You've built something real. People who meet you get it inside fifteen minutes.

Then they look you up, and what they find is a few chapters behind the person they just met: a headshot from an earlier season, a bio written for who you used to be. You get read at half the resolution of your actual work.

Maybe you're good at too many things to say what you do in one sentence. Either way, the work is already there. It needs to be seen.

Editorial portrait by Dauss Miller
Plate IIDauss Miller

Dauss has elevated my brand to a place that I didn't know was possible, that I had dreamed of, but he brought it to vision… a total dream come true!

We Are The Women
Editorial portrait by Dauss MillerPlate III Dauss Miller

The Icon Method

The most powerful personal brands are discoveries.

We find the sentence. Then we give it a face, a voice and proof. Four steps, one body of work.

01See

The Identity Session

Before anyone else sees you, Dauss does. A long, guided conversation about your history, your convictions and the moments that shaped you, listening for the thread you can't see from inside.

What you leave with
  • A clearer read on what makes you distinct
  • The key insights, written down
  • The creative direction for everything after
02Say

The sentence

We turn what surfaced into language: the one line you can be known for, the story under it, and the two sentences the market should know you by.

What you leave with
  • Your editorial angle
  • A one-page authority map
  • Rewritten bios and profiles
03Show

The evidence

Editorial portraits, film, a LaunchPad episode and published features, made as proof of who you already are.

What you leave with
  • Art-directed portraits and motion
  • A produced interview with short-form edits
  • Published features under your name
04Stand

On your own

Your image, your words and your presence carry it, without anyone standing next to you. For founders who want a partner beyond that, there's Icon Circle.

What comes next
  • A review at the end of every engagement
  • One clear place to send people
  • Icon Circle, by application
Cinematic frame by Dauss MillerPlate IV Dauss Miller

Across the Planet Ü ecosystem

3.2M

impressions across client profiles in July 2026

$1M+/mo

one client's revenue, every month since April 2025

$40M+

in total ad spend run by our Ads Hauss partners

100+

media relationships, from magazines to billboards

One of the most powerful conversations around my brand I've ever had.

Alex Waters, entrepreneur and CEO
We Are The Women on their billboard in Times Square, with the women cheering in the street belowPlate V We Are The Women · Times Square

Working with Dauss on my rebrand was incredible from start to finish.

Rachel

Ways in

Every door opens with the Identity Session.

45 days

The Authority Sprint

$5,000One story, one face

For founders who need the world to see them clearly now. An audit and authority map by day 7, portraits, an episode, edits and three published features by day 45.

The way in
  • Identity Session
  • Editorial session
  • LaunchPad episode and edits
  • Three published features
Explore the Sprint
Three depths

The Icon Method

From $15,000Origin, Orbit, Ascension

The full build, at the depth your next chapter needs. Ascension is by application.

The full build
  • Editorial concepts and film
  • Episodes and short-form edits
  • Published features
  • Identity and offer work at the top tier
See the Method
By application

Icon Circle

From $10,000 a month12-month partnership

A long-term creative and strategic partner after the Method. Authority compounds when it's held.

Ongoing
  • Regular shoots and content
  • New opportunities as they open
  • Planet Ü in the room for the next chapter
Start a conversation
Portrait by Dauss Miller
Portrait by Dauss Miller

Who this is for

Built for founders whose reputation already outran their website.

You closed the deal, earned the trust, and left the room as the most impressive person in it. Then they searched your name and found something that undersold you. You've been too busy building the real thing to fix how it looks from the outside. That's the part we take on.

Portrait by Dauss Miller
Editorial portrait by Dauss MillerPlate VI Dauss Miller

The world deserves to see what I see in you.

Thirty minutes, an honest conversation, and a clear read on whether Planet Ü is the right fit. If another door fits you better, we'll say so.

Let's talk

Or listen first:LaunchPad SessionsThe Authority Letter