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Planet Ü · Austin, working worldwide

Everything can be copied,except you.

Planet Ü is an identity, authority and Visibility Hauss for founders whose work has outrun the way the world sees them.

We start with an Identity Session to find your story, then make the portraits, film, interview and published features that carry it.

Let's talkSee how it works
A woman standing in the sea under a grey sky, photographed by Dauss MillerPlate I · Editorial, on location

The gap nobody names

The right rooms don't know you yet.

You've built something real, and the people who meet you get it within fifteen minutes.

Then they look you up, and what they find is a few chapters behind the person they just met: a headshot from an earlier season, a bio written for who you used to be. You get read at half the resolution of your actual work.

Maybe you're good at too many things to say what you do in one sentence. The work is there either way, and it deserves to be seen.

Dauss has elevated my brand to a place that I didn't know was possible, that I had dreamed of, but he brought it to vision… a total dream come true!

We Are The Women
Editorial portrait by Dauss MillerPlate III Dauss Miller

The Icon Method

The most powerful personal brands are discoveries.

It usually turns up in the first conversation: a story you almost skipped, or something you said in passing without hearing how powerful it was. We write it down, and everything we make after that is built from it.

01See

The Identity Session

Dauss sits down with you for a long, guided conversation about your history, your convictions and the moments that shaped you, listening for the thread that's hard to see from the inside.

What you leave with
  • A clearer read on what makes you distinct
  • The key insights, written down
  • The creative direction for everything after
02Say

The Icon Statement

We turn what surfaced into language: your Icon Statement, the two sentences the market should know you by, with the story that sits underneath them.

What you leave with
  • Your Icon Statement
  • Your editorial angle
  • A one-page authority map
  • Rewritten bios and profiles
03Show

The evidence

We photograph you, film you, record a LaunchPad episode with you and get you published, so there's proof of who you already are wherever people look.

What you leave with
  • Art-directed portraits and motion
  • A produced interview with short-form edits
  • Published features under your name
04Stand

On your own

By the end, people get a sense of you before you walk in, and it holds without anyone beside you explaining it. If you want us around for the next chapter, that's what Icon Circle is for.

What comes next
  • A review at the end of every engagement
  • One clear place to send people
  • Icon Circle, by application
A woman in a gold dress tossing papers before a wall of photographs, photographed by Dauss Miller

Plate IVDauss Miller

Across the Planet Ü ecosystem

3.2M

impressions across client profiles in July 2026

$1M+/mo

one client's revenue, every month since April 2025

$40M+

in total ad spend run by our Ads Hauss partners

100+

media relationships, from magazines to billboards

One of the most powerful conversations around my brand I've ever had.

Alex Waters, entrepreneur and CEO
We Are The Women on their billboard in Times Square, with the women cheering in the street belowPlate V We Are The Women · Times Square
Two women on a leather sofa in a room of marble and palms, photographed by Dauss Miller
01In their own room
A woman in cream satin kneeling against a blue backdrop, photographed by Dauss Miller
02Studio, in satin
A woman in a mustard dress standing in fog, photographed by Dauss Miller
03On location, in fog
A man in a camel coat in soft studio haze, photographed by Dauss Miller
04Studio, in haze
A man in white holding a sheer cape open like wings, photographed by Dauss Miller
05Studio, in white
A woman with wet hair under a white mesh hood, eyes closed, photographed by Dauss Miller
06Studio, after the water

The work

The version of you that matches the room.

Working with Dauss on my rebrand was incredible from start to finish.

Rachel

Ways in

Every door opens with the Identity Session.

45 days

The Authority Sprint

$5,000From diagnostic to published features

For founders who need the world to see them clearly now. You'll have the Authority Diagnostic and your authority map by day 7, and your portraits, episode, edits and three published features by day 45.

The way in
  • Identity Session
  • Editorial session
  • LaunchPad episode and edits
  • Three published features
Explore the Sprint
Three depths

The Icon Method

From $15,000Origin, Orbit, Ascension

We build everything, at the depth your next chapter needs. Ascension, the deepest, is by application.

The full build
  • Editorial concepts and film
  • Episodes and short-form edits
  • Published features
  • Identity and offer work at the top tier
See the Method
By application

Icon Circle

From $10,000 a month12-month partnership

For clients who want us beside them after the Method, as a long-term creative and strategic partner.

Ongoing
  • Regular shoots and content
  • New opportunities as they open
  • Planet Ü in the room for the next chapter
Start a conversation

The part of you that reaches people when you're not in the room.

Who this is for

Built for founders whose reputation already outran their website.

You closed the deal, earned the trust, and left the room as the most impressive person in it. Then they searched your name and found something that undersold you. You've been too busy building the real thing to fix how it looks from the outside. That's the part we take on.

Portrait by Dauss Miller
Editorial portrait by Dauss MillerPlate VI Dauss Miller

The world deserves to see what I see in you.

It starts with a thirty-minute call and an honest read on whether Planet Ü is the right fit. If another door suits you better, we'll tell you.

Let's talk

Or listen first:LaunchPad SessionsThe Authority Letter