About

I see who you are before you can say it.Then I make sure everyone else sees it too.

Dauss Miller, co-founder and creative director

Dauss Miller, co-founder and creative director of Planet ÜPlate I Dauss Miller · co-founder

I was the quiet kid. My mom would always tell me to speak up around people. I stood at the back of the room and watched: who was comfortable, who was performing, who was hurting, who wanted to be noticed and who didn't.

Photography gave me an instrument for it, and I've had a camera in my hands professionally for nearly three decades. Weddings taught me to earn trust fast in rooms I didn't control. Campaigns for brands like Target, Google and Adobe taught me what an image has to do when a team and a budget are riding on it.

The third thing took me longer to say out loud. I feel people. I can tell when someone gives me the answer they've learned to give. And I can tell the moment the real person shows up. It's usually about three seconds after they think the photo is done.

I believe something in each of us already knows who we are. My job is to see it, say it back, and make sure everyone else sees it too.

Home is Austin, and a house full of kids.

Why Planet Ü

A whole world built around one person.

There's a universe inside each of us: your experiences, your gifts, your contradictions. Planet Ü is a place where that gets recognized and given room to grow.

The Ü is you, at the center of it. And yes, people say "ooh" when they hear it.

Moe. In 2018 we met a real black sheep in Iceland. He's been our mascot ever since, for everyone who wandered from the herd and built something of their own.

Meet Moe

Every tribe needs a black sheep.

…the misfit who started a movement. The G.O.A.T.

Moe wandered off when the rest of the flock stayed grazing. While others followed paths paved by predictability, he chased curiosity.

  • He got lost often.
  • He failed publicly.
  • And somehow, that made him free.

Moe is the soul of Planet Ü. Our black-sheep mascot, our rebellion in plain sight, our G.O.A.T.

He represents the creators, founders, and leaders who were never meant to color inside the lines. The ones who got called “too weird,” “too much,” “too intense,” “too emotional,” “too visionary.” The brilliant artist who can't find their place. The others who left the comfort of corporate pasture to build something real… their legacy.

Planet Ü was built for you.

We're a creative agency for founders, artists, and entrepreneurs who want to make money and meaning, and create a ripple of impact and change.

We architect brands that move culture and expand markets in the same breath.

We don't do cookie-cutter strategy or AI‑washed content.

We build visual ecosystems that evolve with your identity… cinematic storytelling, magnetic imagery, brand strategy, and PR designed to amplify your truth and superpower.

Because in this era of sameness, authenticity is rebellion.

Every client who enters the orbit of Planet Ü becomes part of the movement: founders who are reclaiming creative control, shaping their public identity with intention, and turning their ideas into living worlds.

Moe's message is simple:

  1. Stop grazing where someone else placed you.
  2. Build your own pasture.
  3. Blast off to your own epic universe and shape your own planet.

Welcome to Planet Ü…
…where black sheep become the G.O.A.T. ICONS.

A woman in a gold dress tossing papers before a wall of photographs, photographed by Dauss MillerPlate II Dauss Miller

What we won't do

It says as much about us as the work.

  • Build an image someone hasn't earned. No invented credentials, no borrowed authority.
  • Help anyone use their brand to manipulate people.
  • Take work from companies whose products we wouldn't give our own kids.
  • Trade our families for a deadline.

The team

A small team, all over the world.

Web and motion design in the US and Asia, graphic design in Nigeria, operations in Missouri and the Philippines, and the Ads Hauss team in New York. Behind every engagement is the whole house: photography, film, ads, social, web and media.

One day there'll be a campus with studios, a treehouse office, a café and kids working on real creative projects. First, we build.

Let's talk about what you're building.

Thirty minutes and an honest read on fit.

Let's talk