You've spent your whole life becoming who you are. The Icon Method finds that, names it, and makes it visible everywhere people look you up.
Four steps
A guided conversation about your history, your convictions and the moments that shaped you. Sixty to ninety minutes, sometimes two hours. It runs as long as it needs.
The insights get written down and turned into your editorial angle, an authority map, and the two sentences the market should know you by.
Editorial portraits, film, a LaunchPad episode, short-form edits and published features, all built as proof of who you already are.
Your image, words and presence carry it without anyone standing next to you. Every engagement ends with a review of what we built and where the best openings are.
Plate I Dauss MillerThree depths
Every depth opens with the Identity Session. Prices start where they're shown, and final scope depends on what you need. We'll say so plainly on the first call.
For founders with a real business and a name in their space, whose public presence hasn't caught up yet.
What's includedFrom $15,000For proven founders
For founders whose next chapter needs more than a new face: a fuller story, told in motion.
What's includedFrom $36,000For a bigger next chapter
For founders building a platform, a category or a movement, with the full house behind them.
What's includedFrom $95,000By application
One of the best investments I've made into my business so far, and I've made a LOT of investments into my business.
Julie Santiago
Icon Circle
Some clients finish the Method and carry it on their own. Others want a creative and strategic partner as the brand keeps growing.
Icon Circle is that partnership: regular shoots and content, new opportunities as they open, and Planet Ü in the room for the next chapter. From $10,000 a month, twelve months at a time, by application.
Questions
Founders, experts and thought leaders who've already shown people will follow them and pay for what they know. Often you're good at too many things to say what you do in one sentence.
Anyone who wants an image they haven't earned. We don't invent credentials or build authority that isn't there. And if you need convincing that this work matters, it's probably not the right time.
No. Photos come after the Identity Session. What you think you need on day one is usually not what we end up making.
No. It can go deep, and people sometimes cry. It's a creative conversation, and it never stands in for a doctor or a therapist.
We sit down and look at what we built, how people are responding and where the best openings are. Then you decide whether to carry it on alone or join Icon Circle.
Let's find it. Start with a conversation, and we'll tell you which depth fits, or whether the Sprint is the better first step.
Let's talk
